1. IN A NUTSHELL, WHAT IS THE ENTIRE PROCESS LIKE?
Once handed the mandate by the client, we spend an absolute 3 weeks minimum, in background reading and research – before shortlisting: (1) a range of topics; (2) a list of platforms; and (3) a list of writers on a given project.
After generating a range of topics that are directly and indirectly related to the subject at hand, a brief is then mutually agreed upon between NARRATIVE EDITORIAL and the client.
Using a multi-pronged approach, the most suitable range of multiple platforms (print & online) are then identified. Next, the most appropriate writers are then assigned and each given a timeframe to complete the bylined articles, blogs, columns, whitepapers and social media feeds, etc.,
In terms of timeline, it varies from writer to writer, and topic to topic but each mandate typically last for between12 to 24 months, if not more.
In the end, it is not just about publishing the content but maximising the coverage of every piece of output, in order to ultimately influence the narrative on a given subject.
2. IS THIS SERVICE CONFIDENTIAL?
NARRATIVE EDITORIAL is a white-label editorial arrangement. All project instructions, sensitive or proprietary materials and any sources, research and data is kept confidential.
We also have a strict policy of not disclosing the list of our former or existing clients and expect our clients to understand why it is far much more beneficial for them not to disclose any identifiable links or their relationship with us.
3. WHAT SOURCES DO YOUR NETWORK OF WRITERS RELY ON?
NARRATIVE EDITORIAL has a strict policy of not using any data, research, internal memos and strategy documents, that is not publicly verifiable. To ensure the ultimate success of the overall mandate, every spoken or published word has to be based on a source that is verifiable and publicly available from a third-party source in the public domain.
In the end, we have two relationships we value above all. The public relationship of trust between our writers and their readers and the confidential relationship of trust between us and our clients.
4. WHAT IS WRONG WITH USING PR AGENCIES?
PR agencies are usually staffed with individuals with a corporate affairs or PR background. Meanwhile, Narrative Editorial is an Editorial Agency that is staffed with former journalists, writers and editors who understand well how to reach out to journalists, writers and editors.
Furthermore, PR agencies are often inconsistent in their output, let alone seen as overpaid propagandists, news editors more often than not, ignore.
There is also a reason why PR agencies are increasingly rebranding themselves as ‘content marketing agencies’ however they are often left speechless when asked point-blanked where they get their content from:
The answer is none other than specialists writers like NARRATIVE EDITORIAL and other content creation agencies. While PR agencies pride themselves for their “content strategy”, they know next to nothing about content creation.
Telecoms & Technology Industries
From a Vietnam telecoms provider in early 2019 to a Indonesian online shopping platform in late 2020 grappling with data & privacy issues, we worked with two very different clients to help soften the image of our clients, in the eyes of end consumers, businesses and regulators.
O&G and Mining Industries
Ranging from a Fortune 500 Thai Oil & Gas company to a publicly listed Indonesian mining giant with extensive assets overseas, we have been retained by these two companies for the last 3 years, or since mid-2019.
Governments & Public Sector
Several governments and specific public sector departments & ministries from Hong Kong to Malaysia have used our narrative packages to reshape public opinion on specific government policies since early 2019-2020.